Behind the scenes

A new chapter for LINES+PAPER in 2026

The old website had been there since 2021, and for a long time that was okay.

Over the years, though, it started to feel less and less like the right background for LINES+PAPER. There had not been any real updates for a long time, and some of the information that should have been there was still missing.

For 2026, I wanted the website to feel right too.

I wanted it to feel easier to understand, quieter to look at and closer to the brand as it is today.

While working on it, there were also a few small moments that really stayed with me.

One of them was installing a reviews app and seeing that two customer reviews were already there. I had not expected that at all and it made me really happy.

It was a small thing, but it reminded me why these pieces matter to people.

I make dividers for a simple reason.

They are a small detail, yet they can change a planner more than people expect. That has always been the part I care about most.

I wanted the new website to carry more of that feeling too.

So I reworked the whole thing with fresh eyes. The structure, the pages, the wording and all the small details that shape how a shop feels when you move through it.

I did not want the website to feel like a typical online shop.

I wanted it to feel like a homepage with room to breathe. Calm, clear and not overloaded. That was important to me from the start.

There are a few parts I especially like now, like the comparison slider for Standard and Low Profile tabs, the homepage and the About section. They feel much closer to what I had in mind for LINES+PAPER.

This new version feels special to me because it finally feels like the right setting for what comes next.